AgentOwned Realty

Real estate is sweet like chocolate

Posted By: Ute Appleby In: Real Estate Tips
Date: Wed, Mar 15th 2017 8:11 am


As a homeowner and ready to sell the home and get the best price, , this is a great time as it is a sellers market, meaning low inventory of homes offered for salel in our area and high demand from buyers either upgrading or downgrading or moving into out area. How do you guarantee that you receive maximum value for your house? Here are two tips to ensure you get the highest price possible.

1. Price it a LITTLE LOW 

This may seem counter intuitive. However, let’s look at this concept for a moment. Many homeowners think that pricing their home a little OVER market value will leave them room for negotiation. In reality, this just dramatically lessens the demand for their house (see chart below).

The seller should not put himself in a corner to ‘win’ the negotiation with one buyer, but should price the home slightly lower than market price so that demand for the home is maximized. By doing this, the seller might get even more interest in his home and multiple offers and it is up to the buyers to "negotiate" the best price. gives this advice:

“Aim to price your property at or just slightly below the going rate. Today’s buyers are highly informed, so if they sense they’re getting a deal, they’re likely to bid up a property that’s slightly underpriced, especially in areas with low inventory.”

2. Use a Real Estate Professional

This, too, may seem counter intuitive, as a seller might believe that he or she will net more money when saving to pay real estate commission. However, studies have shown that homes typically sell for more money when handled by a real estate professional.

Research posted by the National Association of Realtors revealed that:

“The median selling price for all FSBO homes was $185,000 last year. When the buyer knew the seller in FSBO sales, the number sinks to the median selling price of $163,800. However, homes that were sold with the assistance of an agent had a median selling price of $245,000 – nearly $60,000 more for the typical home sale.”

Looking to sell or trying to figure out value of your home ? Trying to buy or looking to lease for a while !? I am here to assist you the very best way and with my knowledge of over 10 years of real estate experience.


I am looking for to hearing from you and earning your business. .


Ute Lisa Appleby, Realtor  

Real Estate/Leasing/Property Management

cell:    843.345.2625      efax:  843.725.6501