Apple Watch is One Minute Ahead of Competitors
I just read this fascinating article about the new Apple Watch
and its subtle dig at the entire watchmaking industry. It is a must read HERE!
Apple's marketing is not only taking on other smart watches, they are going after the entire watch market.
A little known watch industry fact is that almost all marketing display watches with the time set at some deviation of 10:10. There are many different reasons why this may be:
- best position to show the watch hands
- best position to use for a logo, etc
- the 10:10 position forms a Y, inviting to the human eye on a subconscious level
Apple's smartwatches are set at 10:09. Accident? I think not.
Because Apple is posting all of their Apple Watch ads with a 10:09 time, they are effectively saying they are a minute ahead of their competition. That's basically like calling out your enemy to fight in the arena.
Brilliant! Just when I think I can't love Apple more, they go and do something like this! Kudos!
Now, you may think, what does this have to do with real estate? Well, technological advances have an affect on real estate. Here in Charleston, SC and around the globe.
Technology makes information about homes more accessible to all. There is so much data available, people reach information overload. The aid of a knowledgeable real estate professional is invaluable.