under All is the Land - Part 2
Once a desired location has been secured and the surveying and engineering is underway, builders must be selected to produce the product. The community developer will meet with several builders to discuss ideas for the best product mix. It will normally be a mix of attached dwellings (most likely townhomes) as well as varying house designs to meet the demands of several different categories of potential buyers. It is important to provide housing to meet the needs of different age groups with varying lifestyles. Young couples starting out, families with young and growing children, all the way up to empty nesters. All need to be accommodated. To do this, it takes several builders with the community developer coordinating which builder wants to build what product to assure that the needs of the various buying public sectors are represented.
Builders need to appeal to different price points to accommodate the varied buyer profiles. A vital key to success is not only recognizing trends in what appeals to the different segments, but also pricing the product to be affordable and appealing. In addition to the homes themselves, it is important to have an amenities package to meet the needs and interests of all segments. Clubhouses, pools and fitness centers are almost necessities. Clubhouses are designed to provide social gathering places as well as areas that can be used for classes for crafts and other activities. We will talk more about the amenities in the completed community segment to follow.