Customer or Client
Anyone who has had meaningful contact with a real estate professional has heard the terms customer and client. So, what is the difference. It relates to the relationship as well as the degree of service afforded to each.
When someone is a customer of a real estate professional, he/she/they can expect to be treated honestly and fairly in all dealings with the agent and his/her company. The agent can prepare a contract for the customer to buy real estate. The agent must account for all monies accompanying an offer to purchase. He must present offers in a timely manner and is required to make the customer aware of any adverse material facts about the property of which the agent has knowledge. This is the extent of the agent’s responsibility. Sellers of property automatically become clients when they sign their listing agreement.
One becomes a client of a real estate company when he/she/they signs an agreement to either list their property for sale or to be represented by the company and all associated agents through a Buyer Agency Representation Agreement. When one becomes a client, he/she/they can expect obedience, loyalty, disclosure and confidentiality in all dealings. Client-level services also include advice, counsel and assistance in negotiations.
So, in summary, clients receive much higher levels of service but clients and customers alike receive fair and honest treatment in their dealings with agents.